Marketing Mix Made Easy
Thursday, July 5, 2012 at 5:27PM Thanks for checking out our first 'marketing tit-bits' post. The marketing tit-bits series will explain some key marketing and design principles as easy to understand infographics.
In this first post we have focused on the marketing mix, which has become synonymous with the 4 Ps, or the more recently extended 7 Ps. The marketing mix in all its 7P glory includes: Product, Price, Promotion, Place, People, Process and Physical Evidence. This infographic also provides a little information on the heritage of the marketing mix and how the 4 Ps, or 7 Ps, are applied differently.
We really hope you enjoy this infographic and find it helpful in your quest for marketing perfection. We would love to discuss this topic in more detail, so please feel free to post comments.
Infographic, Marketing 101, Marketing Mix, People, Place, Price, Process, Product, Promotion, Tit-bits in Marketing Clinic 
Reader Comments (1)
Liked the marketing mixology containers; they nicely highlight the changing importance of 4Ps and in different types of markets.
The marketing mix concept becomes much simpler (and concise) when exchanges are viewed as legal exchanges or contracts. All 4 ingredients of the traditional marketing mix and 7 ingredients of the services marketing mix can be derived from a single element of the contract, the Promise. The legal view in addition reveals that both the 4P concept and the 7P concept are incomplete because they lack an essential ingredient of exchange. This ingredient is negotiations. Every exchange is the outcome of negotiations between the parties to the exchange. Consequently, negotiation needs to be treated as additional ingredient of marketing mix.